ABOUT

JKEEFER was established in 2020 by Creative Director Joseph Keefer in New York City, blending rebellious roots with refined execution. Growing up in Washington, D.C., Joseph was shaped by the skate and hardcore/punk scenes, fueling a lifelong drive to create clothing that defies convention and resonates with raw authenticity. JKEEFER’s collections are crafted to disrupt the traditional wardrobe with pieces that stand the test of time, unbound by trends.

Designed in New York and meticulously made in Italy, JKEEFER is committed to creating unpretentious luxury. Exceptional Italian fabrics and ethically sourced materials anchor each collection, reflecting a deep respect for craftsmanship and quality. It’s clothing seen through hazy lights and loud nights— effortless expression of authenticity, attitude, and enduring style woven into the brand DNA.


Portrait by Ellis Scott


Joseph Keefer is a multidisciplinary fashion professional with a focus on menswear design.

He has designed for Robert Geller, Tim Hamilton, Earnest Sewn, SSENSE, Barneys New York, Deveaux NY and more.

Born in Washington DC. Based in Brooklyn, NY